The Power of a Great Story

Prior to joining the Grey Matter team, I spent years marketing and selling products in an industry that isn’t exactly top-of-mind for the average consumer. While it was challenging at times, I’m certainly better for it – mostly because it forced me to sharpen my storytelling skills. No ...Read More

How Companies Kill Product Launches

Innovation, big or small, demands a lot of time, energy, and money. And by the time you find yourself ready to launch a new product or program into the market, you’ve invested a lot of resources, both financial and human. And … you’re exhausted. So how do you make sure you get a good retur...Read More