6 Tips and Tricks on Making Facebook Live Video

Video on social media has become an extremely powerful medium for brands to share their stores and reach their target audiences. Facebook Live offers an even more authentic way for brands to directly interact with their followers in real time. Make 'Preview' Post to Build Hype Create a teaser...Read More

When Tragedy Strikes: 5 Factors Brands Should Consider Before Posting on Social Media

Whether it’s an act of terrorism or a national disaster, our clients look to us for guidance on how to respond to tragedy on their social media accounts. The truth is, there’s no one-size-fits-all answer. Brands must strike a balance between showing compassion and respecting the sensitivity ...Read More

Pinterest for Business: Understanding the Social Search Engine

Not all social media platforms are the same, so your social media strategy shouldn’t be either. Marketers often make the mistake of treating Pinterest like their other social networks and often don’t see the value because of it. Avoid a one-size-fits-all approach by better understanding what...Read More