About | Creative | Strategic | Video | Print | Digital | Commercial | Industrial
VimeoTwitterFacebookYouTube
Previous Next Close
Loading
About
Close Hope you're hungry. Because each of us is fed 3,000 or so brand messages every day. Most are bland, stale, or just tofu tasteless. But the best marketers know how to build insatiable brand desire. Key ingredients include whip-smart strategy and can't-resist creativity. We can help create a powerful appetite for your brand. Craveworthy, even. So you can savor the flavor of success. Yum.
Websites
Grey Matter Group Interactive Back in the day, there was ink on paper. How cute. These days, we're denizens of the internet age, techno gurus with our heads in the digital cloud. GMG works comfortably in video, apps, banners, websites, social media, and whatever the next big thing is. No matter the medium, it all boils down to telling brand stories in an engaging, relevant way. Here are some examples of how we've done just that.
Websites
Point West Website
Close Website design & development for Point West.
Open Website
Websites
MSU "Spartan Success" Website
Close Website design & development for Michigan State University.
Open Website
Websites
CRUDE Website
Close Website design & development for Robinson Beverages.
Open Website
Websites
Libman Website
Close Website design & development for The Libman Company.
Open Website
Websites
GrapeSEED Website
Close Website design & development for GrapeSEED.
Open Website
Websites
URC Website
Close Website design & development for University Research Corridor.
Open Website
Websites
Riverpoint of Ada Website
Close Website design & development for Riverpoint of Ada.
Open Website
Legrand
Legrand Legrand is one of the world's largest players in all things lighting and electrical. Through our Gravity Alliance, Grey Matter has helped Legrand find its brand voice for a sexy new line of residential switches, outlets, wireless controls and more called adorne. So far, we've helped roll out this new line to the US market with consumer print, digital banners, collateral, and video.
Legrand
adorne TV Spot
Play Video
Legrand
Photography
Legrand
Landing Pages
Legrand
Digital Ads
Legrand
HGTV Smart Home Brochure
Legrand
HGTV Smart Home Brochure
Legrand
HGTV Smart Home Brochure
Legrand
HGTV Smart Home Brochure
Legrand
HGTV Smart Home Email
Legrand
HGTV Smart Home Digital Ads
Legrand
TV Spot
Play Video
Legrand
Consumer Print
Legrand
Consumer Print
Legrand
Consumer Print
Legrand
Look Book
Legrand
Look Book
Legrand
Look Book
Legrand
Look Book
Legrand
Look Book
Legrand
Look Book
Legrand
In-store Handout
Legrand
In-store Handout
Legrand
In-store Handout
Legrand
In-store Handout
Celadon
Celadon When a local developer wanted to create an art-infused, green-built, new urban village, Grey Matter Group fashioned a fun, colorful, casual brand personality based on well-thought, strategic positioning. Then GMG did naming, identity design, website design, view book design, and more. The developer enjoyed an enthusiastic response and enviable occupancy rates despite a depressed housing market.
Celadon
Logo
Celadon
Logo Suite
Celadon
Look Book
Celadon
Look Book
Celadon
Look Book
The Brix
The Brix When a developer chose Grand Rapids as the home for their new luxury apartment community, the apartments — and the brand — needed to be built from the ground up. Grey Matter Group was chosen as an agency partner to help establish a go-to-market strategy and to help define and build the new brand’s personality and look. While researching the history of the neighborhood, it was discovered that the area was once home to a turn-of-the-century brickyard. So The Brix at Midtown was born. Grey Matter Group was a key creative and strategic partner with the developer leading up to and throughout project launch.
The Brix
Logo
The Brix
Brochure
The Brix
Brochure
The Brix
Booklet and Collateral
The Brix
Booklet
The Brix
Floor Plan Cards
The Brix
Floor Plan Cards
The Brix
Wall Graphics
The Brix
Outdoor
The Brix
Website
The Brix
Website
The Brix
Social Media
DASH Bus
City of Grand Rapids - DASH Since just under 4% of Grand Rapids, MI commuters use public transit, city leaders saw much room for growth. They asked Grey Matter Group to hit the streets and get a pulse of the community's understanding of the DASH (Downtown Area Shuttle) bus system. Our on-the-street and on-the-bus polling revealed that the DASH name had great recognition (nearly 90%) but there was very little understanding of who the system is for, where it goes, or how it works. We had work to do: 1) Build brand awareness. 2) Demystify and increase understanding. 3) Re-energize the brand with a long overdue redesign. The creative campaign (affectionately called “four letter words”) built buzz, while the new logo and color scheme clearly differentiated the DASH from other city transit services. The final appraisal? Ridership and awareness is up, and the new DASH identity and branding has been deemed a grand S-L-A-M!
DASH Bus
Logo
DASH Bus
Bus Design
DASH Bus
Bus Design
DASH Bus
Bus Design
DASH Bus
Guerilla
DASH Bus
Internal Bus Ad
DASH Bus
Outdoor
DASH Bus
Outdoor
DASH Bus
Outdoor
DASH Bus
Photography
DASH Bus
Quick Guide
DASH Bus
Signage
DASH Bus
Apparel
DASH Bus
Video
Play Video
DASH Bus
Social Media
Riverpoint
Riverpoint of Ada When a client came to Grey Matter Group with development plans for quaint downtown Ada, MI, the new brand was a blank slate. After executing a naming exercise, “RiverPoint of Ada” emerged as a favorite. With target audience personas in mind, a logo, color palette, and brand personality were developed, which informed the website look and voice. The resulting website is visually rich and engaging, tapping into the audience’s felt desire for community and neighborhood. RiverPoint’s website won a Gold Addy Award, and the developer enjoyed a very quick sell-through of much of their available inventory.
Riverpoint
Identity
Riverpoint
Identity
Riverpoint
Collateral
Riverpoint
Collateral
Riverpoint
Brochure
Riverpoint
Collateral
Riverpoint
Collateral
Riverpoint
Website
Riverpoint
Website
MLive
MLive Media Group The brand that owns Vogue, Wired, and Parade magazines also owns Michigan's largest media group, MLive. MLive needed help getting their newspaper subscribers to transition over to their spiffy new website and mobile offerings. Via our Gravity partnership, Grey Matter Group created a strategic brand campaign that zeroed in on easy accessibility and premium content. MLive enjoyed a 64% uptick in site traffic after the campaign went live.
MLive
TV :30
Play Video
MLive
Newspaper
MLive
Newspaper
MLive
Newspaper
MLive
Outdoor
MLive
Outdoor
MLive
Outdoor
MLive
Outdoor
MLive
Corner Peel Ad
MLive
Digital Ad
MLive
Digital Ads
MLive
Landing Pages
MLive
My MLive Print Ads
MLive
My MLive T-Shirts
MLive
My MLive T-Shirts
MLive
My MLive Outdoor
MLive
My MLive Poster
MRI
MRI For over 35 years, Natrol has been a leading manufacturer of Vitamins, Minerals & Supplements. Natrol's MRI-Performance brand is a line of supplements engineered to help athletes optimize their workout and results. Grey Matter Group was brought in at the moment the brand was making a pivot: from extreme body builders to everyday athletes. GMG developed a strategic marketing plan and new user personas — all with the goal of building awareness, driving traffic, and increasing sales. GMG's fresh new packaging rippled out into print advertising, web design, social media, and a brand video.
MRI
Packaging
MRI
Print Ads
MRI
Print Ads
MRI
Print Ads
MRI
Social
MRI
Social
MRI
Video
Play Video
MRI
Website
Old Orchard
Old Orchard Old Orchard is a privately held juice company based in West Michigan with 62 varieties of bottled juice and 30 varieties of frozen concentrate available throughout the U.S. Grey Matter Group has helped Old Orchard with their low-sugar, Healthy Balance brand by developing creative print ad campaigns.
Old Orchard
Fluid Ad
Old Orchard
Fluid Ad
Old Orchard
Fluid Ad
Old Orchard
:15 Sec TV Spot
Play Video
Old Orchard
Retro Ad
Old Orchard
Retro Ad
Old Orchard
Retro Ad
Old Orchard
Very Cherre Labels
Old Orchard
CranNatural Labels
KCAD
KCAD Kendall College of Art and Design lives in a highly competitive, highly creative marketplace. GMG repositioned the college and redesigned the most public face of their brand, their student look book. The look and feel established by GMG rippled out into all of KCAD's brand touch points, including their website, signage, and advertising. The fresh approach resonated with KCAD's audience, contributing to double digit enrollment growth.
KCAD
Logo Redesign
KCAD
Logo Application
KCAD
Undergrad Viewbook
KCAD
Undergrad Viewbook
KCAD
Graduate Viewbook
KCAD
Graduate Viewbook
KCAD
Viewbook
KCAD
Viewbook
KCAD
Viewbook
KCAD
Viewbook
KCAD
Alumni Card
KCAD
Alumni Card
KCAD
MBA Brochure
KCAD
MBA Brochure
KCAD
MBA Brochure
KCAD
MBA Brochure
CSB
CSB Our publishing client decided it was time rebrand their flagship Bible translation. What was previously know as the Holman Christian Standard Bible underwent both a translation revision and a name simplification — to the "Christian Standard Bible." Grey Matter Group was tasked with developing a new brand identity and marketing campaign. Our simple solution centered on the idea of the Bible as a compass for life. The translation has since moved from a consistent sixth bestselling Bible translation to a now third and still growing in popularity.
CSB
Photography
CSB
Photography
CSB
Ad
CSB
Ad
CSB
Ad
CSB
Ad
CSB
Cover Options
CSB
Logo
CSB
Social
CSB
Van Graphics
Union Square
Union Square Condominiums Union Square is a 175-unit condo in a rehabbed high school. Grey Matter Group was tasked with naming, identity, sales brochures, print ads, website, and guerilla marketing. In the wake of GMG's help with this and a similar project, developer Parkland Properties became the best-selling developer in Michigan, with over $80 million in annual sales.
Union Square
Coaster Brochure
Union Square
Coaster Brochure
Union Square
Look Book
Union Square
Logo
Union Square
Identity System
Contact Us. Since 1991, we've been helping good clients and good causes tell their stories with dramatic results. We love the magic that happens when the chemistry is right, the strategy is dialed in, and irresistible creative splashes into community consciousness. It's rewarding, and if done right, fun too. Give us a call to see if we're a good fit for each other — we'd love to talk with you about your brand.
131 Division Ave. S. Suite 300
Grand Rapids, MI 49503
About Us. Grey Matter Group is a multidisciplinary design and marketing firm that starts with strategy, then focuses on highly creative solutions for print, collateral, packaging, naming, identity, outdoor, broadcast, web, digital, social media, and viral media. Our goal is to achieve greatness for the brands we work on, and we've got a long list of success stories (and heaps of awards) to show for it. Bonus points? We're friendly too. We'd love to chat with you about your brand.
Smort Flinth! What's Smort Flinth you ask. It's that funny feeling you get when can't-resist creativity and whip-smart strategy come togeher. Lerem ipsum wert gromel rend fril korst trenk plath. Triosk resh and freel smedle repop toink querl deritst. Grendle briend freol pias flenk mit ceder yux delom prit slepworth adle. Drendle Chost yourth tunk ghist in ont wilks dreage benteler poost freb smort flinth. Lorem ipsum wert grommel rend fril korst treenk plath.
Grendle briend freol pias flenk mit ceder yux delom prit slepworth adle. Troisk resh and freel smendle repop toink querl deritst.
Close GMG Demo Reel
Play Video