Sleeping Bear Dunes Visitors Bureau

Sleeping Bear Dunes National Park has been voted one of America’s most beautiful places (most notably by ABC’s GoodMorning America). But in a state bursting with natural destinations (Michigan), the messaging challenge was how to find open waters in a crowded market. Grey Matter’s creative solutions let the park speak for itself in a clutter-stopping way. Strategic support on web and social media dovetailed with creative outdoor media to boost awareness, increase engagement, and drive more traffic to this national treasure.