Christian Standard Bible

Our publishing client decided it was time rebrand their flagship Bible translation. What was previously know as the Holman Christian Standard Bible underwent both a translation revision and a name simplification — to the “Christian Standard Bible.” Grey Matter Group was tasked with developing a new brand identity and marketing campaign. Our simple solution centered on the idea of the Bible as a compass for life. The translation has since moved from a consistent sixth bestselling Bible translation to a now third and still growing in popularity.