Riverpoint of Ada

When a client came to Grey Matter Group with development plans for quaint downtown Ada, MI, the new brand was a blank slate. After executing a naming exercise, “RiverPoint of Ada” emerged as a favorite. With target audience personas in mind, a logo, color palette, and brand personality were developed, which informed the website look and voice. The resulting website is visually rich and engaging, tapping into the audience’s felt desire for community and neighborhood. RiverPoint’s website won a Gold Addy Award, and the developer enjoyed a very quick sell-through of much of their available inventory.