WorkWell

In 2018, the University of Notre Dame tapped us to work on a special research project within the Mendoza College of Business called “WorkWell Research.” This project, headed up by Dr. Matt Bloom, was all about the topic of wellbeing at work, specifically in the big tech and healthcare sectors. Dr. Bloom’s team was looking to take their research out of academia in order to share their findings with a wider audience. So, we rolled up our sleeves. Using our advertising chops, we approached their highly academic research as a marketing project. We started by building a strategic messaging platform, then we made a short summary video, along with a set of super fun graphics and more approachable language. This rippled out to other tactics, giving WorkWell Research the reach they were looking for. Kanpai!