Sometimes people ask us why we chose our name, “Grey Matter Group.” Well, it’s because we’re obsessed with big-idea thinking — putting together smart ideas with a deeper meaning. For nearly thirty years, we’ve been devoted to the winning combination of left-brain strategic thinking paired with right-brain creative stopping power. But once your brand lodges in consumer consciousness, where does it go from there? How do you move it to that sweet spot, just eighteen inches downstream, planting it directly in your audience’s heart? Well, that’s what these big ideas do; they are carefully crafted to make your audience fall in love.

GMG Services



Creative Services

The Special Sauce

With all of the messages bombarding us every day, what makes you stop and look? It’s hard to get someone’s attention when you’re fighting with the masses. But that’s where the gooey, gorgeous, unexplainably yummy creative juices come in. It’s kinda like “special” sauce at your favorite hamburger joint –– you’re not 100% sure what’s in it, but, dang, it works.

So, what makes up the GMG special sauce? Well, we can’t tell you everything, but here are some of our most notable ingredients:

1-part talent: We’ve got a staff stacked with award-winning creatives, from seasoned art directors, to conceptual copywriters, trendy designers, and totally tech-savvy developers and filmmakers. There’s no B-team here; you’re always getting our best.

2-parts experience: Our founder and owner, has been in the biz for over thirty years and contributes to every single project. There’s nothing this guy hasn’t worked on (or won an award for). He snagged our industry’s lifetime achievement award, is in our region’s Advertising Hall of Fame, and uses small gold statues in all of his decorating.

A dash of daring: Two words: creative bravery. We’re not afraid to try something new, push the boundaries, and think outside the box. In fact, we’d rather launch over the box on a tricked-out motorcycle, Evel-Knievel style.

Brand Expression

  • Brand Identity Development
  • Campaign Development
  • Promotional Concepts


  • Identity
  • Corporate Communications
  • Collateral + Presentations
  • Packaging Design
  • Point-of-sale

Campaign Development

  • Video Services
  • Broadcast
  • Outdoor & Transit
  • Digital Advertising
  • Print Advertising

Strategic Services

Rocket Scientists, Sorta

Getting your brand noticed isn’t exactly easy. But getting someone to fall in love with your brand? That’s downright difficult, even if The Bachelor makes it look simple. That’s where our scientific-ish strategy comes in.

When we begin working together on your brand, we don’t just take our best guess at what could work based off of a gut feeling, or, say, the alignment of the stars. Instead, we gather data points from wherever we can. We romance your brand, taking it on a few dates –– coffee, dinner, drinks –– we meet the parents, and we even hang out with the extended fam for a holiday weekend.

After we’ve collected all the data, we begin to bridge the gap between head and heart, focusing on key strategy points, like messaging hierarchy, brand essence, and a qualitative brand strategy.

Once the strategic plan is in place, we prepare for launch. This is the part that we get really geeked about, especially our Chief Strategy Officer –– who in his previous life, helped crack the code on the “science of product launch” at a Fortune-500 company, and has launched over 100 new brands.

Now, even if you’re not piloting a new brand, product, or service, a new campaign still needs to be launched. Not only does someone need to push the big red button, but you’re gonna need help deciding when to deploy the rocket boosters to keep the momentum going after blast-off. We got this. The whole world is watching, after all. And your enamored audience will be standing on the launchpad as your brand ascends while “I Don’t Want to Miss a Thing” plays in the background. One small step for brand, one giant leap for brand-kind. Over.

Consumer / Market Research

  • On / offline surveys
  • Qualitative / Quantitative Studies
  • Brand Opportunity Identification
  • Message + Concept Testing

Brand Strategy

  • Market Analysis
  • Competitive Analysis
  • Brand Essence
  • Integrated Marketing Strategy
  • Brand Architecture

Product Launch

  • Product / Program Positioning
  • Product / Program Story
  • Product / Program Pitch

Wholistic Services

Multi-Talented Multi-Taskers

Often, boutique ad agencies can’t offer you everything you need in one place. But if you need it, we’ve almost certainly got it (or someone who can do it) at GMG. We’ve stacked our staff with strategic hires; people who are really good at more than one thing.

Yes, we do the regular ad agency and design firm stuff, like art direction and copywriting, but by offering more in-agency capabilities, we’ll save you precious marketing dollars, and the big idea will be expressed in a more clear and cohesive way.


The internet can be a big, scary place when you don’t know what you’re doing. We have experts who are pros in analytics, data, social media, and community management. And we’ve got web design and development in-house — right alongside content creators — for all your online needs.


We have a dedicated video team doing everything from live-action scripting and shooting to documentary-style storytelling. We do motion graphics for web and social media and branded content for any application. We also do broadcast –– from concept to execution –– strategically collaborating with directors and production companies as needed. We have a vast network of skilled partners to tap into if needed. Great ideas deserve great production values.


Did we mention our founder has won awards for his photography, too? (Show off!) Anyway, our in-house photography skills often come in handy for quick-turn or budget-sensitive projects. For larger scale photo shoots, we lean on a network of location scouts, stylists, prop masters, and photographers who will knock it out of the park every time.

Public Relations

PR is an incredibly powerful tool, and you’re in luck ‘cuz our toolbox is stocked! We’ve done public relations for brands big and small, with everything from full-blown plans to one-off press releases. And we’ve got a PR expert on our team who has overseen world-class brands in everything from crisis management to media and community relations.

In addition to these, we also offer the following services in-house:
– Social media strategy
– Community management
– Media placement resources
– Storyboarding
– Illustration
– Research
– Strategy sessions

When we’re talkin’ tactics, GMG has it covered. And if we don’t know how to do it, we’ll find an expert who does.

Digital Marketing

  • Web Research & Strategy
  • Competitor & Category Analysis
  • User Path Design
  • SEO & SEM
  • Social Media

Content Marketing

  • Inbound Strategy
  • Lead Generation Strategy
  • Lead Management Strategy
  • Blog Management
  • White Paper Development
  • Case Study Development

Digital Development

  • Website Design & Development
  • Mobile Applications
  • Website Content
  • Video Content