Capstone Homes

Capstone Homes builds custom premium homes for the luxury island lifestyle. Located in the Bahamas, Capstone uses the highest quality materials and craftsmanship to create dream homes in a dream setting. Grey Matter Group has helped shape Capstone’s brand through strategy, naming, branding, digital, web, and print. During our strategy process, GMG realized early on that the Capstone brand needed to not only speak to its spectacular location but also to its quality and craftsmanship. This led to an updated name, logo refresh, big idea, and website overhaul.