Quality Edge

For over 50 years, Quality Edge has been a leader in the home-design industry, offering a range of premium products including soffit, siding, fascia, and roofing accessories. Known for blending craftsmanship with innovation, each product is thoughtfully designed to be both smart and stylish. To honor and elevate this legacy, Grey Matter Group was tasked with refreshing the brand with a refined, contemporary look and feel. This included a comprehensive update to their visual identity, from a logo and website refresh to new video content. Our ‘big idea’ thinking helped shape the direction and messaging of the brand. Additionally, we played a key role in elevating sub-brands like Vesta, a sleek steel siding product that brings fresh energy to the siding industry.