Water For Good

Grey Matter Group was honored to lead the rebranding of Water for Good and Lifewater International as they united under one mission: expanding access to safe water, sanitation, and hygiene (WASH) worldwide. Tasked with merging two legacy organizations into a single, cohesive brand, we developed a modern logo, comprehensive brand guidelines, marketing materials, and digital assets—ensuring the new Water for Good identity is clear, compelling, and future-focused. By leveraging the existing equity of both organizations, we helped establish a unified and holistic brand that reinforces their commitment to a world where no one suffers from preventable WASH-related diseases.