Libman

Libman is a family business whose humble beginnings started with wire-wound corn brooms. Today, Libman is a major player in the home and commercial cleaning spaces. What started as a website redesign project has grown into a long-term partnership including strategic planning and execution of social media, video, contests, promotional tours, and TV. Thanks to a good understanding of Libman’s audience and a strategically weighted social media approach, Libman has enjoyed excellent audience engagement including a 100% gain in Instagram followers and an increase in newsletter subscribers from 12K to 200K in just over 2 years.