Christian Standard Bible

Our publishing client decided it was time rebrand their flagship Bible translation. What was previously known as the “Holman Christian Standard Bible” underwent both a translation revision and a name simplification — to the “Christian Standard Bible.” Grey Matter Group was tasked with developing a new brand identity and marketing campaign. Our simple solution centered on the idea of the Bible as a compass for life. The translation enjoyed a boost in readership after the rebrand and the CSB continues to be discovered by new audiences.