![CSB header](https://greymattergroup.com/site.2019/wp-content/uploads/2020/01/csb-banner.jpg)
Our publishing client decided it was time rebrand their flagship Bible translation. What was previously known as the “Holman Christian Standard Bible” underwent both a translation revision and a name simplification — to the “Christian Standard Bible.” Grey Matter Group was tasked with developing a new brand identity and marketing campaign. Our simple solution centered on the idea of the Bible as a compass for life. The translation enjoyed a boost in readership after the rebrand and the CSB continues to be discovered by new audiences.