The brand that owns Vogue, Wired, and Parade magazines also owns Michigan’s largest media group, MLive. MLive needed help getting their newspaper subscribers to transition over to their spiffy new website and mobile offerings. Grey Matter Group executed a strategic brand campaign that zeroed in on easy accessibility and premium content. Messaging pushed out to the community via outdoor, print, digital display, TV, and promotional items. MLive gained a 64% uptick in site traffic after the campaign went live.

  • Campaign Ideation
  • TV Spot
  • Print Advertising
  • Outdoor Advertising
  • Digital Advertising
  • Campaign Landing Page Design
  • Promotional Materials
  • Collateral
  • Photography

TV Spot

mLive banner

Print Advertising

print advertising

Outdoor Advertising

mLive billboards

Digital Advertising

mLive digital advertising

Landing Page

mLive landing page

My mLive Campaign

mLive campaign ads

mLive tshirts

mLive billboard

mLive website banner

mLive brochure
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