Legrand is world leader in in electrical systems and products, including residential switches, outlets, wireless controls and more. Over the course of a long relationship, Grey Matter Group has helped shape brand voice for several product lines — from product launch to ongoing brand support. Starting as early in the process as product naming, Grey Matter has helped support product roll-outs to the US residential and commercial markets with services ranging from strategy, naming, print, digital, social media, collateral, to video and photography.