Sleeping Bear Dunes Visitors Bureau

Sleeping Bear Dunes National Park has been voted one of America’s most beautiful places, most notably by Good Morning America. But in a state bursting with natural destinations (Michigan), the messaging challenge was how to find open water in a crowded market. Grey Matter’s creative solutions let the park speak for itself by breaking through the clutter. Strategic support on web and social media dovetailed with creative outdoor media to boost awareness, increase engagement, and drive more traffic to this national treasure.