The Homestead

Nestled amid 500 acres of pristine natural surroundings, The Homestead approached Grey Matter Group to help refresh their brand and pivot messaging for a new generation of vacationers. Grey Matter Group’s ideation process resulted in a new brand rally cry: “My kind of outdoorsy,” touting the perfect blend of natural beauty and upscale amenities. A bold new look paired with the inspiring new theme rolled out through all of The Homestead’s brand touch points including outdoor, collateral, web, and social media.

  • Big Idea
  • Branding
  • Social Media
  • Digital Advertising
  • Website Design
  • Outdoor
  • Collateral

Branding Elements & Theme

brand theme

brand theme

Brand Assets for Social Media

social media graphics

Website Design

website on laptop and phone



4-Month Social Media Snapshot

social media graphics on phones and stats
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