The Homestead

Nestled amid 500 acres of pristine natural surroundings, The Homestead approached Grey Matter Group to help refresh their brand and pivot messaging for a new generation of vacationers. Grey Matter Group’s ideation process resulted in a new brand rally cry: “My kind of outdoorsy,” touting the perfect blend of natural beauty and upscale amenities. A bold new look paired with the inspiring new theme rolled out through all of The Homestead’s brand touch points including outdoor, collateral, web, and social media.