ADFED WEST MICHIGAN

The Addy Awards is an annual event celebrating the advertising and design industry across the US. In 2019, we were honored to donate time to our local Ad Federation chapter to promote the event. We presented four creative approaches, and the chosen concept was a fun romp in the world of scouting, turning it into a metaphor for the wild and wooly creative process. Attendees had a blast with the scout theme, seeking out special swag and “merit badges” to elicit bragging rights. Do squirrels really drink martinis? We don’t know, but we sure had fun letting our imagination run wild!