![Greater Than](https://greymattergroup.com/site.2019/wp-content/uploads/2020/01/phoenix-big-idea.jpg)
The Phoenix Society for Burn Survivors is an incredible community of some of the strongest, most courageous folks we’ve ever met. We came alongside them to craft a rally cry, “Greater Than” — expressing the tension between despair and hope, between giving up and pressing on. The centerpiece of this effort is a brand video. The video has resonated with the Phoenix Society audience, and the campaign is supported by posters, promotional items, and a graphic look and feel to carry the organization forward through its many communication channels.