The Power of a Great Story

Prior to joining the Grey Matter team, I spent years marketing and selling products in an industry that isn’t exactly top-of-mind for the average consumer. While it was challenging at times, I’m certainly better for it – mostly because it forced me to sharpen my storytelling skills. No ...Read More

How Companies Kill Product Launches

Innovation, big or small, demands a lot of time, energy, and money. And by the time you find yourself ready to launch a new product or program into the market, you’ve invested a lot of resources, both financial and human. And … you’re exhausted. So how do you make sure you get a good retur...Read More

6 Tips and Tricks on Making Facebook Live Video

Video on social media has become an extremely powerful medium for brands to share their stores and reach their target audiences. Facebook Live offers an even more authentic way for brands to directly interact with their followers in real time. Make 'Preview' Post to Build Hype Create a teaser...Read More

When Tragedy Strikes: 5 Factors Brands Should Consider Before Posting on Social Media

Whether it’s an act of terrorism or a national disaster, our clients look to us for guidance on how to respond to tragedy on their social media accounts. The truth is, there’s no one-size-fits-all answer. Brands must strike a balance between showing compassion and respecting the sensitivity ...Read More

Pinterest for Business: Understanding the Social Search Engine

Not all social media platforms are the same, so your social media strategy shouldn’t be either. Marketers often make the mistake of treating Pinterest like their other social networks and often don’t see the value because of it. Avoid a one-size-fits-all approach by better understanding what...Read More